Lindsay Olives Summer Campaign

Entertaining California style

Client: Bell-Carter Foods / Role: Creative Director /

This project was another opportunity to push Lindsay forward with the idea of creating original content around the idea of entertaining.

I facilitated workshops to explore what entertaining meant and how to find an interesting way to wrap it all in a summer theme. Output of the workshops was used to set the direction of the visual, content and UX moving forward on the project.

The idea of having single page long-form theme destinations was inspired visually and systemically from food and entertaining magazines. I then researched, contacted and directed a small team of online influencers from popular blogs and style destinations to create original DIY content for each themed destination.